Can Invicta FC Flourish?

This weekend, all-female promotion Invicta Fighting Championships will put on their first event in Kansas. With a weekend free of UFC and Bellator events, a really strong card and the event being streamed for free on the Invicta website, chances are that this event will garner some attention. With women's MMA seemingly on the rise just now, I would like discuss whether a newly started organisation like Invicta has a chance of succeeding and whether such an organisation is preferable to a Zuffa run female MMA organisation.